iTunes saved "The Office"

Newsday (A New York daily newspaper) has an article about iTunes being the savior of my favorite TV show "The Office". Could you imagine life without Dwight Shrute? Here is a quote from the article:

"I'm not sure that we'd still have the show on the air" without the iTunes boost, says Angela Bromstead, president of NBC Universal Television Studio, which owns and produces "The Office." "The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time."

Read the whole article.